To Warn Potential Drunk Drivers, VT Police Get Creative

Professionals in the private sector aren’t the only ones who can reap the benefits of social impact marketing. Police in Bennington Vermont have distributed 200 pint glasses bearing their logo to local bars and restaurants in an attempt to remind patrons about the danger and illegality of drinking and driving. To read the full story visit http://www.nytimes.com/2006/12/26/us/26bennington.html?ex=1324789200&en=9df988ea30c60cd0&ei=5088&partner=rssnyt&emc=rss

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