An interesting article in The Washington Post highlights recent findings by Technorati that show bloggers in Japan are more prolific but less profane than their English speaking counterparts. The results are enlightening because there has been so little research done to examine cross cultural differences in the utilization of Web 2.0 technologies such as blogging and social networking. As marketing experts scramble to understand what motivates Web 2.0 users, this sort of information will become critical to companies effective participation in the blogosphere and beyond.