There’s a thought-provoking article in the NYT about the web-based drama, Quarterlife.  The article touches on some really interesting aspects of the media’s transition to the web and the difficulty even talented and successful Hollywood types have in attracting and monitoring an online audience.

Part of the rub with Quarterlife is that public demand, measured in page views of course, has been somewhat lackluster.  If the show had begun on network TV, surely it would have been axed by now.  Not surprisingly, traffic peaked only when a link to the show’s site was featured on the front page of YouTube. 

Our prediction is that traffic will rise substantially as a result of the NYT article as well, illustrating that the media relations part of your PR program is as relevant in a Web 2.0 world as it always has been.