What a super Super Bowl! The football was all right too, but have you seen the Nielson numbers? 97.5 million viewers tuned into the game (and even more watched the ads if you can believe it) last Sunday. Of course we’ve long known that the Super Bowl is like a coming out party for advertisers, a coronation of sorts, where a 30 second spot runs $2.7 million and is thoroughly dissected the next day around water coolers (and in newspapers) the world over.

Our point, and the reason we as PR practitioners are claiming a share of the victory, is that the Super Bowl really has become a premiere Public Relations event.  The stories and hype surrounding the big game go on for weeks and give PR folks the perfect opportunity to showcase their people and products on a HUGE stage. We have, in recent weeks, read literally hundreds of articles regarding the advertisements, products, promotions, places, websites, parties, and celebrities associated in any way with the Super Bowl and conversely, probably only dozens about the game itself. 

Corporate America, advertisers and public relations practitioners may not get a trophy, but they certainly have something to celebrate after Super Bowl XLII.