As the traditional news media debate how to survive, an article in the Wall Street Journal about a book on its own history points out that you really can learn from generations before you.  As the story explains, “Restless Genius: Barney Kilgore, the Wall Street Journal, and the Invention of Modern Journalism” shows how Kilgore faced many of the same challenges when he became the WSJ’s managing editor in 1941.  The “new media” then was radio, which was making the kind of business information the WSJ specialized in available to anyone and very quickly.  What Kilgore realized — and it’s something to keep in mind today — is that people are more interested in what will happen next than in what happened yesterday.  So, the value proposition any media can offer is informed information on what to expect, versus  reporting primarily on what has already happened.  Interesting …