Starbucks’ once-hallowed brand image continues to be under attack.   McDonald’s, Dunkin’ Donuts, and other competitors are aggressively pushing the quality and lower price of their coffee.  Consumers are cutting back on expensive lattes due to the economy.  And now Starbucks is being skewered in its demographic heart by a union new-media campaign.

Using YouTube and hijacking a Starbucks Twitter promotion, the IWW Starbucks Union has managed to give the company bad press in the traditional media while sabotaging its new media campaign.  The Los Angeles Times gave the details recently.