Author Archives: admin

Crowd-Funding News Site Launches

This week marked the official debut of Spot Us, a web site that seeks to prove that crowd-funding could be a new model for the clearly-ailing news business.  Essentially, the site posts potential news story topics - in-depth and rather…

Obama Won — In Social Media

It may be obvious, but as ReadWriteWeb reports, Barack Obama did dominate social media during the election.

Goldman EVP’s Web Mandate for Auto Dealers Published

Auto dealers must embrace Web 2.0. if they wish to survive the economic crisis … and flourish when the good times return.  That’s the subject of an article by Goldman & Associates executive vice president Audrey Knoth that was published today…

Goldman Captures International Awards

We don’t like to brag … OK, yes, we do like to brag … Goldman & Associates Public Relations has captured three awards, including the top honor, in the prestigious international MarCom Awards program.  Our firm took the Platinum Award,…

Reflections on the Traditional Media

An interesting commentary on the state of traditional media  in the New York Times this week.

PR Tips for Execs in Today’s Economy

With today’s economic situation and the incessant media coverage of it … Goldman & Associates president Dean Goldman says executives need to communicate frequently and well with their workforces.  He wrote about this in a recent edition of Inside Business.

How to Measure Web Impact?

This article in Editor & Publisher takes a look at “unique visitors” or “time spent” … and which is a more important web site measurement.

The Onset of Blogging Fatigue?

Are we starting to see “blogging fatigue?”  Interesting thoughts in PR Tactics and The Strategist Online.

No Surprise - Internet Use Keeps Growing

Internet traffic grew by more than 50% in the past year … actually a lower rate than previous, according to a TeleGeography Research study quoted by Associated Press.  However, the 53% hike in usage was a lower rate increase than…

USA Today Spotlights Goldman Client

Goldman & Associates client Silverado Senior Living’s unusual practice of encouraging those who work or receive care in its memory-impairment communities to bring their pets with them … and Silverado’s own extensive menagerie … are the focus today of an…