We’re pleased to report that DealerRefresh, the leading blog for retail automotive internet professionals, is spotlighting We All Win, the book authored by Goldman & Associates executive vice president Audrey Knoth.
Author Archives: admin
Spam is in the Eye of the Beholder
August 26, 2008 – 3:26 pm
Don’t want to your marketing e-mails to be blocked as spam? Keep it interesting … that’s the finding of new research reported on by eMarketer.
Web 2.0 a Big Part of Back-to-School Marketing
August 22, 2008 – 3:08 pm
Retailers are using a lot of Web 2.0 to go after the ABC 123 crowd, according to information from JupiterResearch cited in MediaPost’s Marketing Daily.
When do Web Videos and Ads Mix?
August 20, 2008 – 7:22 pm
People are willing to watch ads on web vidoes … IF … this New York Times article explains it.
Hispanic Media’s Growing Strength
August 19, 2008 – 8:10 pm
New information on the continued strong growth of Hispanic media, as reported by PR Week.
What the Most Digitally-Savvy Are Doing
May 23, 2008 – 4:55 pm
Some interesting info from Scarborough Research on exactly what the most "digital savvy" consumers do with all of their high-tech devices … Scarborough points out that while this category represents only six percent of all consumers, what they’re doing now…
Lessons Learned
April 3, 2008 – 6:48 pm
Goldman & Associates is fortunate to have worked with clients in the automotive industry for over 15 years. We have witnessed first hand the unique challenges that face auto manufacturers, dealer groups, trade organizations and after market suppliers. The internet…
YouTube Announces Awards, Plans Upgrade
March 21, 2008 – 6:09 pm
YouTube, the web’s perennial video sharing powerhouse, recently announced the winner’s of the second annual YouTube Video Awards. (We know, it’s March of 2008 and the name for the tardy 2007 awards is just dreadful.) The YouTube Video Award nominees were chosen from the site’s…
The Digital Divide
March 18, 2008 – 8:06 pm
This piece, recently published in The New York Times, examines the extent to which Internet companies such as Yahoo, Google and Microsoft are collecting user information to better gauge what types of advertisements to show them. It’s certainly very enlightening…
Email Subject Line Key to Capturing Media’s Attention
March 11, 2008 – 3:55 pm
Newspapers and internet media don’t have headline writers for nothing. It’s a specialized craft within a craft and the key to capturing the reader’s attention. In online public relations, an important tool to gaining the media’s interest is a good…