BusinessWeek looks at the increase in niche marketing that is happening in cyberspace, most prominently on websites that feature sports or athletics. Businessweek calls sports fans "tribal by nature" and many experts believe that these social networking sites, similar to MySpace,…
Category Archives: Advertising
BusinessWeek Declares Advertising is now Public Relations
January 21, 2008 – 3:14 pm
BusinessWeek states that advertising is becoming “a conversation” with a company’s customers and that the Internet is driving this process. Traditional advertising is still viable according to the story, but the process is going in a totally new direction. In explaining…
Firing of Editor is Cautionary Tale for Journalists and PR Practitioners
January 18, 2008 – 8:11 pm
This story detailing the firing of longtime GolfWeek editor Dave Seanor over the decision to put a graphic photo of a noose on the cover of a recent issue is all over the internet. According to Golf.com, the cover, which…
Will Newspapers Soon Become Nonprofits?
January 17, 2008 – 2:13 pm
It may be that the future of newspapers will be based on a nonprofit business model. There was a time not too long ago that newspapers were some of the most profitable businesses of their day. That is changing quickly as the…
Pew Project Confirms Video-sharing Sites Are Becoming More Mainstream
January 15, 2008 – 7:04 pm
The Pew Internet and American Life Project is an excellent resource for those people looking for confirmation that Web 2.0 technologies and behaviors have fundamentally changed the way we communicate. A recent report shows that 48% of people surveyed had…
Can a Great Brand Name Make Itself New?
January 9, 2008 – 5:20 pm
I can’t begin to tell you how many times I’ve used the term “Xerox a copy” when I needed a photocopy made…and I don’t even have a Xerox machine. What a great brand name Xerox has that it is so…
Writer’s Strike Highlights Media Transition to Web
December 5, 2007 – 9:36 pm
If it isn’t yet clear to you the critical role the Internet now plays in our daily lives, and the greater role it is sure to play in the future, than just turn on the television. Have you noticed there…
From Facebook, A Retreat
November 30, 2007 – 4:24 pm
You could just see that the PR punch would land right on Facebook’s kisser. On November 7th we warned Facebook that their aggressive new strategy to use personal member information to entice advertisers would likely backfire. Yesterday, Facebook felt enough bare-knuckled pushback…
Petside.com is Purr-fect
November 19, 2007 – 8:33 pm
A recent NYTimes article summarizes a new venture between Proctor & Gamble and NBC Universal that seeks to connect “pet people”. Petside.com is a web portal that includes pet related articles, videos, chatrooms, and, of course, advertising. The companies plan…
Will Facebook’s new approach to advertising make users jaded about the company and their friends?
November 12, 2007 – 7:40 pm
A recent article on cnn.money.com further explores Facebook’s new advertising plans. The advertising strategy is to create word-of-mouth buzz for products and services by essentially having friends define what’s "in", or "cool". Facebook users will become the advertising medium and possibly be…