A recent article in BusinessWeek discusses new marketing plans at Facebook. Essentially, now that Facebook has sipped Microsoft’s funding Kool-aid it has to show it can bring a return on investment. However, it appears that in order to do so, it is…
Category Archives: Advertising
No Surprise: Latest ABC Report Shows Newspaper Readers Flocking to Web
November 6, 2007 – 6:58 pm
The New York Times reports on the latest figures from the Audit Bureau of Circulations showing that while daily newspaper readership is declining, online news readership is growing. This is the first time that the audit bureau has included additional analysis produced by Scarborough Reports that…
College Student’s YouTube Post Becomes Apple Ad
October 26, 2007 – 5:44 pm
A college student’s video is a new Apple ad … the story is in the New York Times.
Google Getting into TV Ad Measurement
October 25, 2007 – 2:53 pm
Google is extending its reach into television ad measurement … the details are in this New York Times article.
Newspapers Trying to Figure Out Web Ad Sales
May 2, 2007 – 6:04 pm
Stats released this week show newspaper circulation continuing to slip … and the Boston Globe sums up the fact that newspapers are trying to figure out how to generate the most possible ad revenue from their web sites.
Alzheimer’s Association Gets Creative
April 19, 2007 – 8:34 pm
The Alzheimer’s Association embarked this week on its first ad campaign designed to increase public awareness of the disease and compel people to action. According to the Association, more than five million Americans are living with Alzheimer’s and someone new is afflicted every…
Spring Break in Popular Locales is Big Business for PR
March 29, 2007 – 5:57 pm
A recent Washington Post article highlights the aggressive publicity and marketing schemes that are taking place in popular spring break locations such as Panama City, FL and South Padre, TX. Companies like Geico, Gillette, Neutrogena, Trojan and Victoria’s Secret are putting plenty…
New Media Now Standard for Ad Buys
February 8, 2007 – 2:17 pm
Almost all advertising budgets now include a new media component, according to a Reuters report in the Washington Post.