President-elect Obama plans to use social media to appeal directly to the public on policy. This will be the first president to do so. The plan, reported by the Associated Press and publishered here in the Richmond Times-Dispatch, is to use…
Category Archives: Blogs
Crowd-Funding News Site Launches
November 12, 2008 – 5:35 pm
This week marked the official debut of Spot Us, a web site that seeks to prove that crowd-funding could be a new model for the clearly-ailing news business. Essentially, the site posts potential news story topics - in-depth and rather…
Obama Won — In Social Media
November 6, 2008 – 3:52 pm
Goldman EVP’s Web Mandate for Auto Dealers Published
November 4, 2008 – 7:10 pm
Auto dealers must embrace Web 2.0. if they wish to survive the economic crisis … and flourish when the good times return. That’s the subject of an article by Goldman & Associates executive vice president Audrey Knoth that was published today…
How to Measure Web Impact?
October 16, 2008 – 7:28 pm
This article in Editor & Publisher takes a look at “unique visitors” or “time spent” … and which is a more important web site measurement.
The Onset of Blogging Fatigue?
September 30, 2008 – 7:47 pm
Are we starting to see “blogging fatigue?” Interesting thoughts in PR Tactics and The Strategist Online.
Leading Retail Auto Internet Pros’ Blog Spotlights “We All Win”
August 29, 2008 – 12:57 pm
We’re pleased to report that DealerRefresh, the leading blog for retail automotive internet professionals, is spotlighting We All Win, the book authored by Goldman & Associates executive vice president Audrey Knoth.
Lessons Learned
April 3, 2008 – 6:48 pm
Goldman & Associates is fortunate to have worked with clients in the automotive industry for over 15 years. We have witnessed first hand the unique challenges that face auto manufacturers, dealer groups, trade organizations and after market suppliers. The internet…
Google News Commenting Feature: Value Without Vitriol
February 22, 2008 – 9:03 pm
With all the vitriol that is present in the online arena today, it is refreshing to find a cyber conversation where the participants don’t resort to vicious personal attacks or indecipherable shorthand. Perhaps it is an elitist sentiment, but reading…
Niche Marketing in Cyberspace
January 28, 2008 – 4:24 pm
BusinessWeek looks at the increase in niche marketing that is happening in cyberspace, most prominently on websites that feature sports or athletics. Businessweek calls sports fans "tribal by nature" and many experts believe that these social networking sites, similar to MySpace,…