Blogging is good for business according to an article in today’s New York Times. We hardily agree. Goldman & Associates has been blogging for our public relations business and clients for two years now. It works, is noticed, and is…
Category Archives: Blogs
A Blogger’s Revenge
December 4, 2007 – 9:11 pm
USA Today reports on how one blogger took cable giant Comcast to task for poor customer service…and hundreds of his fellow consumers followed.
Goldman&Associates is certain that Comcast could have preempted this PR nightmare by establishing their own blog and catching the negative internet buzz…
Survey Reveals Exec Knowledge, Lack of It About Social Media
November 29, 2007 – 4:44 pm
Senior marketers recognize the importance of social networking sites, but still have a lot to learn about them … that’s the conclusion one can draw from a survey of Canadian business and marketing execs. Nearly half of them say the sites…
Goldman Client Blog Captures Int’l Web Award
October 29, 2007 – 5:03 pm
A blog that’s a team effort of Goldman & Associates Public Relations and client Checkered Flag Motor Car Company has captured honors for excellence in web communications in the League of American Communications Professionals annual Spotlight Awards. The Checkered Blog was…
Thoughts on Online Reputation Management
July 2, 2007 – 6:46 pm
We were intrigued by an article in today’s Washington Post highlighting the ways in which individuals are increasingly turning to PR firms to manage their online reputations in light of ever more hostile cyber attacks. In our search engine driven…
Birds of a Feather: Webcam, Blog Document Chance Event in Nature; Web Visitation Skyrockets
March 15, 2007 – 6:25 pm
Something exciting happened at Norfolk Botanical Garden late last night, long after employees and visitors had gone home. The Norfolk, Virginia based attraction is annually home to a pair of endangered bald eagles that build their nest in a large pine…
New Report Dispels Popular Blogging Myths
March 13, 2007 – 2:20 pm
For those of you who think that the “blogosphere” is primarily a cacophony of partisan political bickering, some surprising news released yesterday might change your mind. The Center for Excellence in Journalism released its Fourth Annual Report on American Journalism,…
Blogging for Gold
March 12, 2007 – 7:30 pm
A controversy that has long been playing out in cyberspace made its way into the print edition of the L.A. Times last week. The debate centers on companies such as PayPerPost and SponsoredReviews.com that match bloggers up with advertisers who then…
Pontiac and Yahoo Get New Media Right With Underground Website
February 23, 2007 – 6:15 pm
Recently we read about the partnership between Pontiac and Yahoo that produced the Underground website, an innovative example of how new trends in social media are being utilized by brands to more effectively maintain relationships with their customer bases.
Underground…
cRANKy.com’s Lack of Response Makes Us Cranky
February 2, 2007 – 2:23 pm
The people associated with cRANKy.com have made us very … well, cranky. Here’s why: Our firm, Goldman & Associates Public Relations, publishes an online magazine/blog for executives in the senior living industry. It’s called the Goldman Mature Market Report.
Every since…