A look by Businessweek at the social media success of the once-stodgy aftershave.
Category Archives: Business
CJR Ponders “News in the Link Economy”
July 16, 2009 – 9:13 am
“What’s a fair share in the age of Google?” … that’s what Peter Osnos explores in an article in the Columbia Journalism Review subtitled “How to think about news in the link economy.” Fittingly, we are linking to it.
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Bitter Brews for Coffee Chain’s Brand Image
June 1, 2009 – 2:06 pm
Starbucks’ once-hallowed brand image continues to be under attack. McDonald’s, Dunkin’ Donuts, and other competitors are aggressively pushing the quality and lower price of their coffee. Consumers are cutting back on expensive lattes due to the economy. And now Starbucks…
Goldman Launches Practice for Businesses Entering Public Sector
May 15, 2009 – 12:49 pm
Goldman & Associates has established a new practice that assists with messaging; grassroots programs; political, community, and stakeholder outreach and other related tactics for companies proposing to assume responsibility for public infrastructure facilities. The Public-Private Partnership Projects practice is being…
Ruminations on the Postal Service
March 26, 2009 – 12:56 pm
We’ve been seeing businesses built around hand-delivery of information disappearing nearly daily … and many of the rest are just barely hanging on. Another venerable information-delivery institution may also become something our children vaguely remember. The United States Postal Service…
Goldman EVP on Social Media and Car Dealers
March 13, 2009 – 1:47 pm
Web 2.0. is so important to the auto industry that car dealers should incorporate social media rules in their employee handbooks. That’s the opinion of Goldman & Associates EVP Audrey Knoth, who recently guest-authored an article on the topic for…
Goldman Prez on the Increased Importance of Reputation Management
November 24, 2008 – 3:45 pm
Goldman & Associates president Dean Goldman published his thoughts on how the reputation management is more important than ever because of the current economic climate. His op-ed ran in the Virginian-Pilot.
PR Tips for Execs in Today’s Economy
October 24, 2008 – 6:54 pm
With today’s economic situation and the incessant media coverage of it … Goldman & Associates president Dean Goldman says executives need to communicate frequently and well with their workforces. He wrote about this in a recent edition of Inside Business.
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How to Measure Web Impact?
October 16, 2008 – 7:28 pm
This article in Editor & Publisher takes a look at “unique visitors” or “time spent” … and which is a more important web site measurement.
Leading Retail Auto Internet Pros’ Blog Spotlights “We All Win”
August 29, 2008 – 12:57 pm
We’re pleased to report that DealerRefresh, the leading blog for retail automotive internet professionals, is spotlighting We All Win, the book authored by Goldman & Associates executive vice president Audrey Knoth.