Don’t want to your marketing e-mails to be blocked as spam? Keep it interesting … that’s the finding of new research reported on by eMarketer.
Category Archives: Business
Web 2.0 a Big Part of Back-to-School Marketing
August 22, 2008 – 3:08 pm
Retailers are using a lot of Web 2.0 to go after the ABC 123 crowd, according to information from JupiterResearch cited in MediaPost’s Marketing Daily.
When do Web Videos and Ads Mix?
August 20, 2008 – 7:22 pm
People are willing to watch ads on web vidoes … IF … this New York Times article explains it.
What the Most Digitally-Savvy Are Doing
May 23, 2008 – 4:55 pm
Some interesting info from Scarborough Research on exactly what the most "digital savvy" consumers do with all of their high-tech devices … Scarborough points out that while this category represents only six percent of all consumers, what they’re doing now…
Why Did Last Night’s Starbucks Closure Make News?
February 27, 2008 – 7:26 pm
Ordinarily it wouldn’t be surprising that a HUGE and omnipresent company like Starbucks could, on any given day, land on the AP wires, and in pretty much every major daily across the country. Earnings reports, the departure of a VIP or…
Social Networks and Open Source Technology Aid Search and Challenge Marketers
February 19, 2008 – 1:57 pm
Bill Tancer, of Time, recently wrote a really enlightening column about the future of internet search. He suggests that, given the astronomical increase in traffic, traditional methods of search such as Google and Yahoo, which are initiated by the user…
Our Team Won the Super Bowl…and We’re Not Talking About the NY Giants
February 5, 2008 – 6:54 pm
What a super Super Bowl! The football was all right too, but have you seen the Nielson numbers? 97.5 million viewers tuned into the game (and even more watched the ads if you can believe it) last Sunday. Of course…
Niche Marketing in Cyberspace
January 28, 2008 – 4:24 pm
BusinessWeek looks at the increase in niche marketing that is happening in cyberspace, most prominently on websites that feature sports or athletics. Businessweek calls sports fans "tribal by nature" and many experts believe that these social networking sites, similar to MySpace,…
BusinessWeek Declares Advertising is now Public Relations
January 21, 2008 – 3:14 pm
BusinessWeek states that advertising is becoming “a conversation” with a company’s customers and that the Internet is driving this process. Traditional advertising is still viable according to the story, but the process is going in a totally new direction. In explaining…
Firing of Editor is Cautionary Tale for Journalists and PR Practitioners
January 18, 2008 – 8:11 pm
This story detailing the firing of longtime GolfWeek editor Dave Seanor over the decision to put a graphic photo of a noose on the cover of a recent issue is all over the internet. According to Golf.com, the cover, which…