It may be that the future of newspapers will be based on a nonprofit business model. There was a time not too long ago that newspapers were some of the most profitable businesses of their day. That is changing quickly as the…
Category Archives: Business
Pew Project Confirms Video-sharing Sites Are Becoming More Mainstream
January 15, 2008 – 7:04 pm
The Pew Internet and American Life Project is an excellent resource for those people looking for confirmation that Web 2.0 technologies and behaviors have fundamentally changed the way we communicate. A recent report shows that 48% of people surveyed had…
Can a Great Brand Name Make Itself New?
January 9, 2008 – 5:20 pm
I can’t begin to tell you how many times I’ve used the term “Xerox a copy” when I needed a photocopy made…and I don’t even have a Xerox machine. What a great brand name Xerox has that it is so…
Zoo’s PR Efforts Examined in Wake of SF Incident
January 7, 2008 – 9:28 pm
The article explains how The Association of Zoos and Aquariums,…
Media Co. Commits One of PR’s Biggest Blunders
January 4, 2008 – 2:51 pm
Making hay of corporate communications gaffes is one of the media’s stocks in trade. And when those faux pas upset a company’s employees, it always makes for a particularly good story. It’s that David and Goliath thing — the common…
Does Web-Based Quarterlife Have New Life?
December 26, 2007 – 6:04 pm
There’s a thought-provoking article in the NYT about the web-based drama, Quarterlife. The article touches on some really interesting aspects of the media’s transition to the web and the difficulty even talented and successful Hollywood types have in attracting and…
Writer’s Strike Highlights Media Transition to Web
December 5, 2007 – 9:36 pm
If it isn’t yet clear to you the critical role the Internet now plays in our daily lives, and the greater role it is sure to play in the future, than just turn on the television. Have you noticed there…
A Blogger’s Revenge
December 4, 2007 – 9:11 pm
USA Today reports on how one blogger took cable giant Comcast to task for poor customer service…and hundreds of his fellow consumers followed.
Goldman&Associates is certain that Comcast could have preempted this PR nightmare by establishing their own blog and catching the negative internet buzz…
From Facebook, A Retreat
November 30, 2007 – 4:24 pm
You could just see that the PR punch would land right on Facebook’s kisser. On November 7th we warned Facebook that their aggressive new strategy to use personal member information to entice advertisers would likely backfire. Yesterday, Facebook felt enough bare-knuckled pushback…
Survey Reveals Exec Knowledge, Lack of It About Social Media
November 29, 2007 – 4:44 pm
Senior marketers recognize the importance of social networking sites, but still have a lot to learn about them … that’s the conclusion one can draw from a survey of Canadian business and marketing execs. Nearly half of them say the sites…