Goldman & Associates is fortunate to have worked with clients in the automotive industry for over 15 years. We have witnessed first hand the unique challenges that face auto manufacturers, dealer groups, trade organizations and after market suppliers. The internet…
Category Archives: Crisis Management
Google News Commenting Feature: Value Without Vitriol
February 22, 2008 – 9:03 pm
With all the vitriol that is present in the online arena today, it is refreshing to find a cyber conversation where the participants don’t resort to vicious personal attacks or indecipherable shorthand. Perhaps it is an elitist sentiment, but reading…
Firing of Editor is Cautionary Tale for Journalists and PR Practitioners
January 18, 2008 – 8:11 pm
This story detailing the firing of longtime GolfWeek editor Dave Seanor over the decision to put a graphic photo of a noose on the cover of a recent issue is all over the internet. According to Golf.com, the cover, which…
Zoo’s PR Efforts Examined in Wake of SF Incident
January 7, 2008 – 9:28 pm
The article explains how The Association of Zoos and Aquariums,…
A Blogger’s Revenge
December 4, 2007 – 9:11 pm
USA Today reports on how one blogger took cable giant Comcast to task for poor customer service…and hundreds of his fellow consumers followed.
Goldman&Associates is certain that Comcast could have preempted this PR nightmare by establishing their own blog and catching the negative internet buzz…
Are Businesses Losing Control of the Conversation?
April 6, 2007 – 6:57 pm
Today, Business Week offers up some disturbing examples of how the internet is being utilized to rapidly spread negative feelings toward a company or individual. Yum Brands suffered reputation damage from a video, viewed by millions on YouTube, which showed rats…
Column Highlights PR’s Effect on Public Health
March 6, 2007 – 9:49 pm
In her recent Boston Globe Column, Ellen Goodman writes about the PR problems that Merck, the global pharmaceutical giant, encountered after provocatively lobbying for its new HPV vaccine. Goodman’s column touches on all the hot button controversial issues that have…
Wolfgang Puck Catering Response to Hep A Scare-A Good Example of What to Do in a Crisis
March 1, 2007 – 6:28 pm
Wolfgang Puck Catering recently found itself in a most unappetizing position. Soon after catering several lavish events this month in Los Angeles, including the Sports Illustrated Swimsuit Issue party and the Academy Awards Governors Ball, the company discovered that one…
Duke LAX Players Up Media Relations in Wake of Scandal
February 14, 2007 – 4:32 pm
An article in the Duke Chronicle, the independent student newspaper at Duke University, takes a look at how the school’s lacrosse team has formalized its media relations in the wake of scandal.
As Expected, Taco Bell Launches Major PR Push
December 13, 2006 – 5:23 pm
As we’d predicted a couple of days ago, Taco Bell has gone on a major media push to get its messages out in the wake of the E. coli outbreak. The company ran open letters to customers in major newspapers…