Most journalists say their workloads have increased in the past year, and the need to provide online content in addition to their traditional work is the main reason. That’s one of the findings in the 2009 PR Week/PR Newswire Media…
Category Archives: Media Relations
CNBC Features Goldman Client
March 19, 2009 – 1:16 pm
CNBC has been featuring Goldman & Associates’ client WRSystems today … reporting on the company’s recent recognition as North America’s most psychologically healthy small business. WRSystems captured the 2009 Nationally Psychologically Healthy Workplace Award in the for-profit small company category…
USA Today Spotlights Goldman Client
September 2, 2008 – 3:13 pm
Goldman & Associates client Silverado Senior Living’s unusual practice of encouraging those who work or receive care in its memory-impairment communities to bring their pets with them … and Silverado’s own extensive menagerie … are the focus today of an…
Leading Retail Auto Internet Pros’ Blog Spotlights “We All Win”
August 29, 2008 – 12:57 pm
We’re pleased to report that DealerRefresh, the leading blog for retail automotive internet professionals, is spotlighting We All Win, the book authored by Goldman & Associates executive vice president Audrey Knoth.
Email Subject Line Key to Capturing Media’s Attention
March 11, 2008 – 3:55 pm
Newspapers and internet media don’t have headline writers for nothing. It’s a specialized craft within a craft and the key to capturing the reader’s attention. In online public relations, an important tool to gaining the media’s interest is a good…
Why Did Last Night’s Starbucks Closure Make News?
February 27, 2008 – 7:26 pm
Ordinarily it wouldn’t be surprising that a HUGE and omnipresent company like Starbucks could, on any given day, land on the AP wires, and in pretty much every major daily across the country. Earnings reports, the departure of a VIP or…
Google News Commenting Feature: Value Without Vitriol
February 22, 2008 – 9:03 pm
With all the vitriol that is present in the online arena today, it is refreshing to find a cyber conversation where the participants don’t resort to vicious personal attacks or indecipherable shorthand. Perhaps it is an elitist sentiment, but reading…
Our Team Won the Super Bowl…and We’re Not Talking About the NY Giants
February 5, 2008 – 6:54 pm
What a super Super Bowl! The football was all right too, but have you seen the Nielson numbers? 97.5 million viewers tuned into the game (and even more watched the ads if you can believe it) last Sunday. Of course…
Zoo’s PR Efforts Examined in Wake of SF Incident
January 7, 2008 – 9:28 pm
The article explains how The Association of Zoos and Aquariums,…
Does Web-Based Quarterlife Have New Life?
December 26, 2007 – 6:04 pm
There’s a thought-provoking article in the NYT about the web-based drama, Quarterlife. The article touches on some really interesting aspects of the media’s transition to the web and the difficulty even talented and successful Hollywood types have in attracting and…