With all the vitriol that is present in the online arena today, it is refreshing to find a cyber conversation where the participants don’t resort to vicious personal attacks or indecipherable shorthand. Perhaps it is an elitist sentiment, but reading…
Category Archives: New Media
Social Networks and Open Source Technology Aid Search and Challenge Marketers
February 19, 2008 – 1:57 pm
Bill Tancer, of Time, recently wrote a really enlightening column about the future of internet search. He suggests that, given the astronomical increase in traffic, traditional methods of search such as Google and Yahoo, which are initiated by the user…
Niche Marketing in Cyberspace
January 28, 2008 – 4:24 pm
BusinessWeek looks at the increase in niche marketing that is happening in cyberspace, most prominently on websites that feature sports or athletics. Businessweek calls sports fans "tribal by nature" and many experts believe that these social networking sites, similar to MySpace,…
BusinessWeek Declares Advertising is now Public Relations
January 21, 2008 – 3:14 pm
BusinessWeek states that advertising is becoming “a conversation” with a company’s customers and that the Internet is driving this process. Traditional advertising is still viable according to the story, but the process is going in a totally new direction. In explaining…
Will Newspapers Soon Become Nonprofits?
January 17, 2008 – 2:13 pm
It may be that the future of newspapers will be based on a nonprofit business model. There was a time not too long ago that newspapers were some of the most profitable businesses of their day. That is changing quickly as the…
Pew Project Confirms Video-sharing Sites Are Becoming More Mainstream
January 15, 2008 – 7:04 pm
The Pew Internet and American Life Project is an excellent resource for those people looking for confirmation that Web 2.0 technologies and behaviors have fundamentally changed the way we communicate. A recent report shows that 48% of people surveyed had…
Zoo’s PR Efforts Examined in Wake of SF Incident
January 7, 2008 – 9:28 pm
The article explains how The Association of Zoos and Aquariums,…
Blogging Good For Business, NYT Reports
December 27, 2007 – 8:45 pm
Blogging is good for business according to an article in today’s New York Times. We hardily agree. Goldman & Associates has been blogging for our public relations business and clients for two years now. It works, is noticed, and is…
Does Web-Based Quarterlife Have New Life?
December 26, 2007 – 6:04 pm
There’s a thought-provoking article in the NYT about the web-based drama, Quarterlife. The article touches on some really interesting aspects of the media’s transition to the web and the difficulty even talented and successful Hollywood types have in attracting and…
User-Generated Content Just a Fad? We Don’t Think So.
December 19, 2007 – 8:21 pm
An interesting article on emarketer.com examines the rate at which people are viewing video on non-TV devices. The findings, not surprisingly, indicate that professionally produced content is much more popular than user-generated content. So, does this mean that user-generated content is…