Category Archives: Public Opinion

Listening to Facebook Community Reaps Big Rewards for Non-Profit

Column by Goldman & Associates president Dean Goldman, published in Inside Business, July 1, 2011:

Norfolk Botanical Garden recently won a $125,000 grant from the Chase Community Giving philanthropic program. And by the time you read this, it might have received…

Don’t Underestimate Company History

This column by Goldman & Associates president Dean Goldman appeared in Inside Business, April 11, 2011

In a society that venerates youth, being around long enough to have a history is often dismissed as unimportant, or even as carrying the connotation…

Analysis of Oil Spill Media Coverage

There’s an interesting study of media coverage of the Gulf oil spill by the Pew Research Center.

Americans Say Media Inaccurate, Politically Biased

Most Americans don’t think the news media get the facts right and the majority say they are biased politically, too.  That’s the finding of a new survy by the Pew Research Center for People & the Press.

Would Medicare Get the OK Now?

An interesting question is the focus of new work by the Pew Research Center for the People and the Press … which is whether Americans would support Medicare if it were being proposed for the first time now, instead of more…

Bitter Brews for Coffee Chain’s Brand Image

Starbucks’ once-hallowed brand image continues to be under attack.   McDonald’s, Dunkin’ Donuts, and other competitors are aggressively pushing the quality and lower price of their coffee.  Consumers are cutting back on expensive lattes due to the economy.  And now Starbucks…

Client’s 140-Mile Ed Run Captures Attention

The San Jose Mercury-News online is spotlighting the San Carlos Charter Learning Center, a Goldman client, today … students, teachers, and parents with the school, which is California’s founding public charter, will run a 140-mile relay to Sacramento this weekend…

Comments Boon for and Bane of the Media

News stories are increasingly becoming the point of departure for discussion, rather than the final word on the subject, thanks to the “comments” feature on many news media sites. Comments are both a boon for and the bane of media…

Goldman Client on Huffington Post Blog

Goldman & Associates is working with California’s founding public charter school, the San Carlos Charter Learning Center, as it prepares for a 140-mile relay run by students, teachers, and parents that’s aimed at raising awareness of the need for better…

Goldman Prez on the Increased Importance of Reputation Management

Goldman & Associates president Dean Goldman published his thoughts on how the reputation management is more important than ever because of the current economic climate.  His op-ed ran in the Virginian-Pilot.