A text-message call for volunteers and donations to help with the California fires appears to be the first use of President-elect Obama’s social network. But as Ariana Huffington puts it, will there be substance to this?
Category Archives: Public Opinion
Obama Won — In Social Media
November 6, 2008 – 3:52 pm
Goldman EVP’s Web Mandate for Auto Dealers Published
November 4, 2008 – 7:10 pm
Auto dealers must embrace Web 2.0. if they wish to survive the economic crisis … and flourish when the good times return. That’s the subject of an article by Goldman & Associates executive vice president Audrey Knoth that was published today…
Firing of Editor is Cautionary Tale for Journalists and PR Practitioners
January 18, 2008 – 8:11 pm
This story detailing the firing of longtime GolfWeek editor Dave Seanor over the decision to put a graphic photo of a noose on the cover of a recent issue is all over the internet. According to Golf.com, the cover, which…
Zoo’s PR Efforts Examined in Wake of SF Incident
January 7, 2008 – 9:28 pm
The article explains how The Association of Zoos and Aquariums,…
Petside.com is Purr-fect
November 19, 2007 – 8:33 pm
A recent NYTimes article summarizes a new venture between Proctor & Gamble and NBC Universal that seeks to connect “pet people”. Petside.com is a web portal that includes pet related articles, videos, chatrooms, and, of course, advertising. The companies plan…
It Ain’t Easy Being Green
November 16, 2007 – 9:47 pm
Today Wal-Mart released a self published "progress report" on its controversial environmental sustainability efforts. According to The WaPost, Wal-Mart is making significant progress in some areas but lagging in others. From a PR standpoint, the Wal-Mart report is interesting in…
Failed Events Have Reputation Costs
November 15, 2007 – 8:38 pm
Good event planning requires that practitioners understand the significance that a failed event can have on a client’s reputation. That is why we were shocked to hear that Atlantic Monthly, a perennially award winning publication that has been in print…
Will Facebook’s new approach to advertising make users jaded about the company and their friends?
November 12, 2007 – 7:40 pm
A recent article on cnn.money.com further explores Facebook’s new advertising plans. The advertising strategy is to create word-of-mouth buzz for products and services by essentially having friends define what’s "in", or "cool". Facebook users will become the advertising medium and possibly be…
Facebook’s New Formula
November 7, 2007 – 4:57 pm
A recent article in BusinessWeek discusses new marketing plans at Facebook. Essentially, now that Facebook has sipped Microsoft’s funding Kool-aid it has to show it can bring a return on investment. However, it appears that in order to do so, it is…