The Alzheimer’s Association embarked this week on its first ad campaign designed to increase public awareness of the disease and compel people to action. According to the Association, more than five million Americans are living with Alzheimer’s and someone new is afflicted every…
Category Archives: Public Opinion
Blogging for Gold
March 12, 2007 – 7:30 pm
A controversy that has long been playing out in cyberspace made its way into the print edition of the L.A. Times last week. The debate centers on companies such as PayPerPost and SponsoredReviews.com that match bloggers up with advertisers who then…
Wal-Mart Shoppers Ignore Bad Publicity
March 8, 2007 – 6:51 pm
According to the AP, a recent poll commissioned by Wal-Mart Stores, Inc. found that very few consumers have stopped frequenting the retail behemoth as a result of bad press. 2,500 adults were surveyed by telephone in December of 2006. Of…
Column Highlights PR’s Effect on Public Health
March 6, 2007 – 9:49 pm
In her recent Boston Globe Column, Ellen Goodman writes about the PR problems that Merck, the global pharmaceutical giant, encountered after provocatively lobbying for its new HPV vaccine. Goodman’s column touches on all the hot button controversial issues that have…
Details of Blogger, ABC-Disney Talk Radio Tussle
January 17, 2007 – 2:25 pm
Have you been following the case of the bloggers versus a major ABC/Disney-owned talk radio station? This New York Times article sums it up.