Goldman & Associates president Dean Goldman published his thoughts on how the reputation management is more important than ever because of the current economic climate. His op-ed ran in the Virginian-Pilot.
Category Archives: Public Relations
Obama Won — In Social Media
November 6, 2008 – 3:52 pm
Goldman EVP’s Web Mandate for Auto Dealers Published
November 4, 2008 – 7:10 pm
Auto dealers must embrace Web 2.0. if they wish to survive the economic crisis … and flourish when the good times return. That’s the subject of an article by Goldman & Associates executive vice president Audrey Knoth that was published today…
PR Tips for Execs in Today’s Economy
October 24, 2008 – 6:54 pm
With today’s economic situation and the incessant media coverage of it … Goldman & Associates president Dean Goldman says executives need to communicate frequently and well with their workforces. He wrote about this in a recent edition of Inside Business.
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The Onset of Blogging Fatigue?
September 30, 2008 – 7:47 pm
Are we starting to see “blogging fatigue?” Interesting thoughts in PR Tactics and The Strategist Online.
USA Today Spotlights Goldman Client
September 2, 2008 – 3:13 pm
Goldman & Associates client Silverado Senior Living’s unusual practice of encouraging those who work or receive care in its memory-impairment communities to bring their pets with them … and Silverado’s own extensive menagerie … are the focus today of an…
Lessons Learned
April 3, 2008 – 6:48 pm
Goldman & Associates is fortunate to have worked with clients in the automotive industry for over 15 years. We have witnessed first hand the unique challenges that face auto manufacturers, dealer groups, trade organizations and after market suppliers. The internet…
YouTube Announces Awards, Plans Upgrade
March 21, 2008 – 6:09 pm
YouTube, the web’s perennial video sharing powerhouse, recently announced the winner’s of the second annual YouTube Video Awards. (We know, it’s March of 2008 and the name for the tardy 2007 awards is just dreadful.) The YouTube Video Award nominees were chosen from the site’s…
The Digital Divide
March 18, 2008 – 8:06 pm
This piece, recently published in The New York Times, examines the extent to which Internet companies such as Yahoo, Google and Microsoft are collecting user information to better gauge what types of advertisements to show them. It’s certainly very enlightening…
Email Subject Line Key to Capturing Media’s Attention
March 11, 2008 – 3:55 pm
Newspapers and internet media don’t have headline writers for nothing. It’s a specialized craft within a craft and the key to capturing the reader’s attention. In online public relations, an important tool to gaining the media’s interest is a good…