With today’s economic situation and the incessant media coverage of it … Goldman & Associates president Dean Goldman says executives need to communicate frequently and well with their workforces. He wrote about this in a recent edition of Inside Business.
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Are we starting to see “blogging fatigue?” Interesting thoughts in PR Tactics and The Strategist Online.
Goldman & Associates client Silverado Senior Living’s unusual practice of encouraging those who work or receive care in its memory-impairment communities to bring their pets with them … and Silverado’s own extensive menagerie … are the focus today of an…
Goldman & Associates is fortunate to have worked with clients in the automotive industry for over 15 years. We have witnessed first hand the unique challenges that face auto manufacturers, dealer groups, trade organizations and after market suppliers. The internet…
YouTube, the web’s perennial video sharing powerhouse, recently announced the winner’s of the second annual YouTube Video Awards. (We know, it’s March of 2008 and the name for the tardy 2007 awards is just dreadful.) The YouTube Video Award nominees were chosen from the site’s…
This piece, recently published in The New York Times, examines the extent to which Internet companies such as Yahoo, Google and Microsoft are collecting user information to better gauge what types of advertisements to show them. It’s certainly very enlightening…
Newspapers and internet media don’t have headline writers for nothing. It’s a specialized craft within a craft and the key to capturing the reader’s attention. In online public relations, an important tool to gaining the media’s interest is a good…
Ordinarily it wouldn’t be surprising that a HUGE and omnipresent company like Starbucks could, on any given day, land on the AP wires, and in pretty much every major daily across the country. Earnings reports, the departure of a VIP or…
Bill Tancer, of Time, recently wrote a really enlightening column about the future of internet search. He suggests that, given the astronomical increase in traffic, traditional methods of search such as Google and Yahoo, which are initiated by the user…
What a super Super Bowl! The football was all right too, but have you seen the Nielson numbers? 97.5 million viewers tuned into the game (and even more watched the ads if you can believe it) last Sunday. Of course…