What a super Super Bowl! The football was all right too, but have you seen the Nielson numbers? 97.5 million viewers tuned into the game (and even more watched the ads if you can believe it) last Sunday. Of course…
Category Archives: Public Relations
Niche Marketing in Cyberspace
January 28, 2008 – 4:24 pm
BusinessWeek looks at the increase in niche marketing that is happening in cyberspace, most prominently on websites that feature sports or athletics. Businessweek calls sports fans "tribal by nature" and many experts believe that these social networking sites, similar to MySpace,…
BusinessWeek Declares Advertising is now Public Relations
January 21, 2008 – 3:14 pm
BusinessWeek states that advertising is becoming “a conversation” with a company’s customers and that the Internet is driving this process. Traditional advertising is still viable according to the story, but the process is going in a totally new direction. In explaining…
Firing of Editor is Cautionary Tale for Journalists and PR Practitioners
January 18, 2008 – 8:11 pm
This story detailing the firing of longtime GolfWeek editor Dave Seanor over the decision to put a graphic photo of a noose on the cover of a recent issue is all over the internet. According to Golf.com, the cover, which…
Pew Project Confirms Video-sharing Sites Are Becoming More Mainstream
January 15, 2008 – 7:04 pm
The Pew Internet and American Life Project is an excellent resource for those people looking for confirmation that Web 2.0 technologies and behaviors have fundamentally changed the way we communicate. A recent report shows that 48% of people surveyed had…
Zoo’s PR Efforts Examined in Wake of SF Incident
January 7, 2008 – 9:28 pm
The article explains how The Association of Zoos and Aquariums,…
Media Co. Commits One of PR’s Biggest Blunders
January 4, 2008 – 2:51 pm
Making hay of corporate communications gaffes is one of the media’s stocks in trade. And when those faux pas upset a company’s employees, it always makes for a particularly good story. It’s that David and Goliath thing — the common…
A Blogger’s Revenge
December 4, 2007 – 9:11 pm
USA Today reports on how one blogger took cable giant Comcast to task for poor customer service…and hundreds of his fellow consumers followed.
Goldman&Associates is certain that Comcast could have preempted this PR nightmare by establishing their own blog and catching the negative internet buzz…
From Facebook, A Retreat
November 30, 2007 – 4:24 pm
You could just see that the PR punch would land right on Facebook’s kisser. On November 7th we warned Facebook that their aggressive new strategy to use personal member information to entice advertisers would likely backfire. Yesterday, Facebook felt enough bare-knuckled pushback…
Survey Reveals Exec Knowledge, Lack of It About Social Media
November 29, 2007 – 4:44 pm
Senior marketers recognize the importance of social networking sites, but still have a lot to learn about them … that’s the conclusion one can draw from a survey of Canadian business and marketing execs. Nearly half of them say the sites…