Ordinarily it wouldn’t be surprising that a HUGE and omnipresent company like Starbucks could, on any given day, land on the AP wires, and in pretty much every major daily across the country. Earnings reports, the departure of a VIP or…
Category Archives: Public Relations
Social Networks and Open Source Technology Aid Search and Challenge Marketers
February 19, 2008 – 1:57 pm
Bill Tancer, of Time, recently wrote a really enlightening column about the future of internet search. He suggests that, given the astronomical increase in traffic, traditional methods of search such as Google and Yahoo, which are initiated by the user…
Our Team Won the Super Bowl…and We’re Not Talking About the NY Giants
February 5, 2008 – 6:54 pm
What a super Super Bowl! The football was all right too, but have you seen the Nielson numbers? 97.5 million viewers tuned into the game (and even more watched the ads if you can believe it) last Sunday. Of course…
Niche Marketing in Cyberspace
January 28, 2008 – 4:24 pm
BusinessWeek looks at the increase in niche marketing that is happening in cyberspace, most prominently on websites that feature sports or athletics. Businessweek calls sports fans "tribal by nature" and many experts believe that these social networking sites, similar to MySpace,…
BusinessWeek Declares Advertising is now Public Relations
January 21, 2008 – 3:14 pm
BusinessWeek states that advertising is becoming “a conversation” with a company’s customers and that the Internet is driving this process. Traditional advertising is still viable according to the story, but the process is going in a totally new direction. In explaining…
Firing of Editor is Cautionary Tale for Journalists and PR Practitioners
January 18, 2008 – 8:11 pm
This story detailing the firing of longtime GolfWeek editor Dave Seanor over the decision to put a graphic photo of a noose on the cover of a recent issue is all over the internet. According to Golf.com, the cover, which…
Pew Project Confirms Video-sharing Sites Are Becoming More Mainstream
January 15, 2008 – 7:04 pm
The Pew Internet and American Life Project is an excellent resource for those people looking for confirmation that Web 2.0 technologies and behaviors have fundamentally changed the way we communicate. A recent report shows that 48% of people surveyed had…
Zoo’s PR Efforts Examined in Wake of SF Incident
January 7, 2008 – 9:28 pm
The article explains how The Association of Zoos and Aquariums,…
Media Co. Commits One of PR’s Biggest Blunders
January 4, 2008 – 2:51 pm
Making hay of corporate communications gaffes is one of the media’s stocks in trade. And when those faux pas upset a company’s employees, it always makes for a particularly good story. It’s that David and Goliath thing — the common…
A Blogger’s Revenge
December 4, 2007 – 9:11 pm
USA Today reports on how one blogger took cable giant Comcast to task for poor customer service…and hundreds of his fellow consumers followed.
Goldman&Associates is certain that Comcast could have preempted this PR nightmare by establishing their own blog and catching the negative internet buzz…