You could just see that the PR punch would land right on Facebook’s kisser. On November 7th we warned Facebook that their aggressive new strategy to use personal member information to entice advertisers would likely backfire. Yesterday, Facebook felt enough bare-knuckled pushback…
Category Archives: Public Relations
Survey Reveals Exec Knowledge, Lack of It About Social Media
November 29, 2007 – 4:44 pm
Senior marketers recognize the importance of social networking sites, but still have a lot to learn about them … that’s the conclusion one can draw from a survey of Canadian business and marketing execs. Nearly half of them say the sites…
It Ain’t Easy Being Green
November 16, 2007 – 9:47 pm
Today Wal-Mart released a self published "progress report" on its controversial environmental sustainability efforts. According to The WaPost, Wal-Mart is making significant progress in some areas but lagging in others. From a PR standpoint, the Wal-Mart report is interesting in…
Failed Events Have Reputation Costs
November 15, 2007 – 8:38 pm
Good event planning requires that practitioners understand the significance that a failed event can have on a client’s reputation. That is why we were shocked to hear that Atlantic Monthly, a perennially award winning publication that has been in print…
No Surprise: Latest ABC Report Shows Newspaper Readers Flocking to Web
November 6, 2007 – 6:58 pm
The New York Times reports on the latest figures from the Audit Bureau of Circulations showing that while daily newspaper readership is declining, online news readership is growing. This is the first time that the audit bureau has included additional analysis produced by Scarborough Reports that…
Scientists Need to be Better with the Media, FT Column Says
October 31, 2007 – 2:31 pm
Why, and how, scientists should talk more clearly to the media is the subject of an interesting Financial Times column.
Web Needs to be Major Tool in Media Relations, Study Shows
October 30, 2007 – 12:56 pm
Companies that aren’t actively using the web in their media relations programs better get moving on it … that’s what one can conclude from research on how journalists use the internet that was just released.
It Ain’t (Always) Easy Being Green
October 5, 2007 – 6:32 pm
Here’s a great story from CNNMoney.com about how PR firms are finally embracing the environmental movement. This may seem counter-intuitive, but the article points to the vulnerabilities that can be highlighted when hyping a client’s sustainability record and claims that that…
Thoughts on Online Reputation Management
July 2, 2007 – 6:46 pm
We were intrigued by an article in today’s Washington Post highlighting the ways in which individuals are increasingly turning to PR firms to manage their online reputations in light of ever more hostile cyber attacks. In our search engine driven…
State Department Reaches Out to Private Sector for PR Help
April 13, 2007 – 7:51 pm
Yesterday, the U.S. Department of State and the PR Coalition, a partnership of 18 organizations representing public relations, investor relations, public affairs, and other communications disciplines, released a report, “Private Sector Summit on Public Diplomacy: Models for Action”. Deputy Undersecretary…