Here’s an informative article in BusinessWeek about traditional media executives attempting to find a niche in new media by managing online content for clients. Goldman & Associates has long been offering similar content management services to its clients because we believe that,…
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Will They Ever Learn?
December 10, 2007 – 6:28 pm
Brandweek reports on recent efforts by retail giant Target to manipulate their image on the web. Goldman&Associates strongly believes that participating in social networking and encouraging word of mouth referrals are critical steps to building and sustaining a brand in…
Blogging Habits Vary Across Cultures
December 7, 2007 – 9:01 pm
An interesting article in The Washington Post highlights recent findings by Technorati that show bloggers in Japan are more prolific but less profane than their English speaking counterparts. The results are enlightening because there has been so little research done…
Greenpeace’s Naughty and Nice List
November 28, 2007 – 2:59 pm
Greenpeace recently published its 6th "Guide to Greener Electronics". Among tech companies, Microsoft and Nintendo got poor marks for not being environmentally friendly enough for the environmental group.
Getting on the right list can be extremely rewarding for companies, but…
Goldman Places Client in Dealmaker’s Handbook
November 2, 2007 – 1:21 pm
The Dealmaker’s Handbook is a vital resource for operators and investors in the senior care sector … Goldman & Associates recently placed client Silverado Senior Living in the publication. Silverado CEO Loren Shook is quoted as saying Silverado is "’a purpose-driven…
To Warn Potential Drunk Drivers, VT Police Get Creative
December 26, 2006 – 8:13 pm
Professionals in the private sector aren’t the only ones who can reap the benefits of social impact marketing. Police in Bennington Vermont have distributed 200 pint glasses bearing their logo to local bars and restaurants in an attempt to remind…
Non-Profits Becoming Bigger Players in the PR/Marketing Arena
December 14, 2006 – 2:24 pm
With the amount of money non-profits are spending these days on PR and marketing along with the increase in cause marketing, PR/marketing firms should be eyeing the non-profit sector for business … that’s the view of Tom Watson in the…