Marketing

This practice area integrates public relations tactics into the overall marketing program, ensuring that marketing and public relations messages are compatible, leveraging the marketing program with tactics such as media relations and special events. It creates a climate of “sales relations,” in which public relations helps make targets more receptive to the sales message, incorporating diversity messaging into the marketing program if appropriate, and more.

• Corporate
• Branding
• Media relations
• Editorial
• Employee engagement
• Special events
• Community & grassroots outreach
• Diversity affairs
• Social impact marketing
• Mature market
• Crisis management
• Customer satisfaction
• New media
• Government relations