Test Your PR Knowledge with this Quiz

Click each question to see its answer.

1.  What's the best time of day to follow up with a reporter after sending him or her a press release?

2.  What's the best time of day to schedule an event if you're hoping the media will cover it?

3.  Do you send a news release to a reporter or to an editor?

4.  Your company is a major advertiser in the news outlet in which you'd like to generate news coverage.  Should you make the news staff aware of this?

5.  Who should speak for the company when a reporter calls to ask questions?