A look by Businessweek at the social media success of the once-stodgy aftershave.
Tag Archives: Business
CJR Ponders “News in the Link Economy”
July 16, 2009 – 9:13 am
“What’s a fair share in the age of Google?” … that’s what Peter Osnos explores in an article in the Columbia Journalism Review subtitled “How to think about news in the link economy.” Fittingly, we are linking to it.
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Bitter Brews for Coffee Chain’s Brand Image
June 1, 2009 – 2:06 pm
Starbucks’ once-hallowed brand image continues to be under attack. McDonald’s, Dunkin’ Donuts, and other competitors are aggressively pushing the quality and lower price of their coffee. Consumers are cutting back on expensive lattes due to the economy. And now Starbucks…
Goldman Launches Practice for Businesses Entering Public Sector
May 15, 2009 – 12:49 pm
Goldman & Associates has established a new practice that assists with messaging; grassroots programs; political, community, and stakeholder outreach and other related tactics for companies proposing to assume responsibility for public infrastructure facilities. The Public-Private Partnership Projects practice is being…
Ruminations on the Postal Service
March 26, 2009 – 12:56 pm
We’ve been seeing businesses built around hand-delivery of information disappearing nearly daily … and many of the rest are just barely hanging on. Another venerable information-delivery institution may also become something our children vaguely remember. The United States Postal Service…